How to make excellent animation or presentation
- Start from the question that who is audience?
- Message should to focus on expectation, character, style, benefit and design match with personal information of audience. In summary, we should to understand audience first and do the unexpected, surprise your audience
- Short sweet and easy to understand
- Use measurable or values information to analyze before decision. The information like information of historical, competitor, target, trend, etc.
- Use Infographic, picture, animation, sound and table instead of wording only
- Mention objective on all page. Included Call to action (CTA) in the end in order to rush audience decision immediately such as approve, process or decision.